The Roblox initiative is a student-led project in which high-school participants create a custom Tulalip-themed world inside Roblox. Students work together to define the setting, characters, visual style, challenges, and interactions that shape the experience. The focus is on collaborative creativity and building a space that reflects Tulalip culture and youth perspectives.

The project combines several types of creative work. Students contribute through writing, visual design, fashion and character design, environmental layout, gameplay structure, and light coding where needed. The work begins with ideas, sketches, and planning, then moves into building and refining the elements that make the world function and feel coherent.

Once complete, the world will be made available for people to explore regardless of geography or generation. The initiative aims to document the process, share the finished work with the community, and create a digital environment that can evolve through future student contributions.